John Shea – SEO Consulting Blueprint


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John Shea – SEO Consulting Blueprint

John Shea – SEO Consulting Blueprint

Price: $497
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Who Is This Course For?

  • You have some SEO experience but need help getting more clients
  • People who are tired of trying one thing after another and not seeing results.
  • You’re NOT a ”biz opp” seeker trying to find a magic trick to make a quick buck
  • Anyone looking to tap into passive SEO profits without having to do any SEO.
  • Sounds like you?



Client Acquisition Toolbox

  • You’ll discover how to get appointments with potential clients AND how to instantly show them the importance of SEO
  • You will get my “Freelance Goldmine” strategies so you can forget about cold calling and being rejected.
  • I’ll show you how you can automate the prospecting process so you don’t have to spend hours looking for new clients
  • How to find businesses already spending money so you know which businesses to approach and how.


Closing Clients

  • You will learn how to create SEO video audits to close high-paying clients without any face-to-face meetings
  • Recordings of actual sales calls I closed and exactly how I did it to convince my clients that SEO is worth investing in
  • I’ll show you the exact sales process I used to get my first few clients without testimonials or case studies to show
  • You’ll get the “Results In Advance” strategy to show the importance of SEO and the value of this service to potential clients.


Fullfilment & Delivery

  • You will get my 6 month client fullfilment plan so you know exactly what to do for your clients step by step so nothing is missed
  • You’ll see my client management strategies to keep clients happy without having to working terribly long hours.
  • How I deal with the constantly changing standards of SEO so you can consistently deliver premium results for your clients
  • I’ll show exactly how to build the right systems, and outsource what you don’t like so that you only spend time on what you do like.



  • Dont want to do SEO? I’m going to show you how you can outsource the bulk of the work while you simply collect the checks!
  • I walk you through how to automate the whole delivery process so you can make more money by working less
  • I’m going to give you the actual names of the companies I outsource my SEO work too and the results they achieved for my clients.
  • You’ll learn the best way to invoice clients every month automatically without the “Client Chase” trying to get payments every month.
  • You’ll see how to “Outsource Like a Boss” with my tips on hiring virtual assistants and using various service providers.


Week 1 – Introduction To The Course

  • What To Expect From This Course
  • Have Questions?
  • Action Steps

Week 1: Building a Simple Agency Website

  • Should You Focus On a Specific Niche & Service Offering?
  • Getting Creative With Your Agency Name
  • Registering a Domain
  • Web Hosting
  • Setting Up Your Website With WordPress
  • Creating a Professional Email Address
  • Recommended Themes & Plugins
  • Website Graphics & Business Cards
  • Walking You Through My Niche Focused Agency Website
  • Offering Web Design & SEO?

Week 2: Setting Up Your New Business

  • Introduction To Week 2
  • Starting Your Own Company
  • Registering an LLC
  • Setting Up Your Business On Google+ & Yelp
  • Why Having a Partner Will Help Grow Your Agency

Week 2: A Project Management Approach To SEO Tasks

  • Introduction To This Section
  • Introduction To Trello
  • Trello Setup & Demo
  • Trello SEO Overview
  • Google My Business
  • Bing Places
  • Apple Maps
  • Bing Webmaster Tools
  • Google Search Console
  • WordPress Plugins
  • Buffer Social Media Syndication
  • Jetpack Social Media Syndication
  • Google Analytics
  • Pretty Link Lite – Setup a Review Link
  • Marketers Center Services
  • Schema
  • Content
  • Google Shares
  • Brightlocal Reports
  • SEO Powersuite Audit
  • On-page SEO
  • Silo Structure
  • Final Walk through

Week 3: How To Acquire New Clients

  • Introduction To Week 3
  • Video & Photo Tools
  • Creating Valuable Website & Local SEO Analysis Videos For Potential Clients
  • Scopeleads Intro
  • Scopeleads
  • Finding Businesses That Already Spend Money
  • Using LinkedIn To Approach Prospects
  • LinkedIn Auto Client Method
  • Using Moz Local
  • An Example Prospect Video That Landed Me a $750/month Client
  • An Example Prospect Video That Landed Me a $500 Website Design Client
  • Template Emails For Contacting Potential Clients
  • Following Up With a Cold Call
  • Cold Call Tactic – Offering To Setup The Google+ Business Page
  • Offering To Meet Clients In Person
  • Using Maps Prospector To Find Unclaimed Listings
  • HubSpot Sales For Email Prospecting & Tracking Email Opens

Week 3: Using UpWork To Land Clients

  • UpWork Introduction
  • An Overview Of UpWork
  • Creating Your UpWork Tagline
  • Creating Your Upwork Video
  • Writing an UpWork Overview Summary
  • Building Your UpWork Portfolio
  • Adding Profile Keywords
  • Profile Categories and Experience
  • Taking UpWork Tests
  • Certifications – Work History and Other Experience
  • Your Hourly Rate – Pricing Perception
  • Setting Your Availability
  • Submitting Proposals The Unique Way
  • Speed and Proposal Tips
  • Skillshare Free Course Case Study
  • Offering To Do Fixed Rate Work Vs. Hourly
  • Closing The Deal & Landing Clients
  • Taking Small Jobs
  • Upgrading To Freelancer Plus
  • Outsourcing SEO Case Study

Week 4: CRM Tools & Automation

  • Introduction To Week 4
  • Getting Started With Nutshell
  • Setting Up a Lead System In Nutshell
  • Integrating WuFoo Forms with Nutshell
  • Using Google Drive as a CRM

Week 5: Closing Sales, Proposals & Invoicing Clients

  • Introduction To Week 5
  • Providing Clients With a Proposal For SEO
  • Contracts For Your Work
  • How To Invoice Clients
  • Creating Case Studies After Getting Positive Results For Clients

Week 5: Working With Clients

  • Onboarding Your Clients
  • The Typical Types Of Clients You Will Find
  • Scheduling Bi-weekly or Monthly Calls
  • Taking Notes & Being Hands Free
  • Organization For Next Steps, Scheduled Calls & More
  • The Importance Of Regular Communication
  • The Mentality Between Getting a $300 Client vs. a $1000 Client

Week 5: Pro-Active Communication About Client Success

  • What Does It Mean To Be Pro-Active?
  • Listen to 5 Phone Calls
  • Leadpages Custom Rank Tracking & Audit Reports For Clients

Week 6: SEO Tools & Services I Use

Introduction To Week 6

  • SEO Powersuite
  • LongTail Pro Keyword Research
  • UpCity Local SEO
  • Brightlocal
  • GeoRanker For Checking Your Rankings
  • SerpBook
  • SEMRush
  • Sales Genie
  • Teamwork
  • Leadpages & Thrive Themes
  • Unbounce
  • Ahrefs
  • iWriter
  • CallRail
  • Social Media Auto Posting: JetPack & Buffer
  • Infinite WP – Website Management

Week 7: Outsourcing SEO & Becoming The Middle Man

Introduction To Week 7

  • Should I Outsource Or Do The Work Myself?
  • Pricing Your Services Higher
  • Bartering Services
  • The Hoth
  • Marketers Center
  • FatJoe
  • PosiRank
  • Source Market
  • Web Ranker 2.0
  • Warrior Forum – NDOSEO
  • Mark Herre – SEOGame
  • 51 Blocks
  • Lightning Rank
  • Serp Champion
  • Diggity Links

Week 8: Conclusion & Focusing On Staying Consistent

  • Staying Focused On Your Business
  • Conclusion To The Course

Bonus: Google My Business Course

What To Expect In This Course

  • Why Having Google My Business is Critical For Every Local Business
  • Intro To Google My Business
  • An Example Google My Business Page Setup
  • Setting Your Service Distance & Address
  • Selecting The Best Business Category
  • Tagging Photos Inside Of Google My Business or Using Picasa
  • Bulk Tagging Photos With a Location
  • Viewing Insights About Your Business
  • A Completed Google My Business Profile – Getting to 100%
  • Why Reviews Are So Important
  • Responding To Reviews
  • The Review Handout Generator
  • Bonus: Interview With Rahul Alim of Custom Creatives
  • Interview with Rahul Alim of Custom Creatives.mp4

Bonus: Coaching Calls

  • Coaching Call #1 – Mindset & Focus
  • Coaching Call #2 – Getting Clients
  • Coaching Call #3 – Outsourcing SEO & Web Design
  • Coaching Call #4 – Client Organization & Systems


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