CLASS 1: HOW TO “TEAR DOWN” YOUR OWN PAGE COPY
Watch & learn as Momoko reveals the exact system she uses to evaluate her clients’ messaging & copy, pinpoint problem areas, and home in on tactics to fix them.
Product Delivery – You will receive Content Access Via Email.
Email – [email protected]
Sale Page: conversionxl.com/institute/live-class-product-messaging/
As a marketer, you know that having a strong value proposition & relevant messaging is critical for maximizing conversions.
But knowing this doesn’t make writing them any easier.
Pinpointing what’s uniquely valuable about your product? That’s hard enough.
Figuring out how to convey this value in words that convert … That can seem damn-near impossible.
But crafting high-converting value propositions and perfecting your sales page copy doesn’t have to be a painful, frustrating ordeal.
You don’t need to start writing by staring haplessly at a blank page.
What you do need is a step-by-step framework for turning those dry product specs into stellar, sticky sales copy. You need a repeatable, research-driven framework you & your team can come back to again and again.
… Which is precisely why we created this course.
Got a sales page or website that needs a serious messaging makeover?
Bring it to class and apply what you learn immediately as conversion copywriting maven Momoko Price reveals the exact process she uses to optimize messaging & page copy for enterprises, agencies & startups like Intuit, MetaLab, and Respondly (recently acquired by Buffer).
Follow along as Momoko works over the copy & messaging of a real sales page, in class. Witness the research, analysis & behind-the-curtain problem-solving.
See how elite copywriters go from asking questions … to analyzing research … to creating messaging flows … to crafting the final copy.
PLUS: Get a complete kit of conversion-copywriting worksheets, templates & checklists along with the course, so you can immediately transfer & apply everything you’ve learned into your own business.
That depends. This course is perfect for you if …
Getting the order, timing and flow of your messages right is crucial for maximizing conversions. Learn how to create tailored Messaging Hierarchies that seamlessly bridge the gap between your offer and your customer’s mindset.
You’ve done the research — now it’s time roll up our sleeves and write. Learn how to tackle tricky elements like headlines, subheads, hooks, forms, and CTAs (and avoid conversion-killing mistakes along the way).
Got everything down on the page (including the kitchen sink)? Great. In this class, you’ll learn how to cut fluff and filler with surgical precision and replace it with attention-grabbing statements that will keep your visitors reading.
Learn how to leverage whitespace, contrast, typography, image choice, and directional cues to add powerful emphasis and flow to your page copy. Get your copy laid out in a clearly annotated professional wireframe, ready to move into high-fidelity design.
Does your team have a bad habit of diving into color schemes and glossy mockups, and leaving the actual copy behind? This bonus course is designed to help you get teammates and stakeholders to ditch chronic content chaos and embrace a copy-first (and more importantly, customer-first) approach to web design.
In addition to live class recordings, you’ll get immediate access to snack-size video lessons on the fundamentals of conversion copywriting as soon as you enroll. Topics covered include:
All of these vides will be available instantly after you enroll to the course.
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